Foot Locker And ASICS America Announce Winner Of 2nd Annual 'Real Lives. Real Runners.' Film Contest
"We're proud to partner with ASICS to host a campaign that celebrates the running community by showcasing inspirational stories of real, everyday runners," said Stacy Cunningham, vice president of marketing for Foot Locker. "We hope that "Second Chances," which will air during the TCS New York City Marathon, will encourage and motivate experienced and novice runners alike to be their best."
This year's program kicked off in July in partnership with MOFILM and provided filmmakers with the opportunity to capture documentary-style stories of runners, highlighting the positive impact running has had on their lives. The top three finalists' videos were selected via a Facebook Poll on Foot Locker's Facebook page and unveiled at an exclusive screening event in New York City hosted by Foot Locker and ASICS America on Nov. 2. The winning film was selected by a respected panel of judges, including New York Road Runners President and CEO Michael Capiraso, Olympian and American half marathon record holder Ryan Hall and BBDO Executive Creative Director Dan Lucey.
"Running can have a powerful and positive impact on both body and mind. The stories shared by this talented pool of filmmakers showcased the power of running in people's lives," said Roeya Vaughan, vice president of marketing for ASICS America. "We are honored to partner with Foot Locker for the second consecutive year to help bring these stories to a wider audience. We hope that Sean Brown's winning film reaches and inspires audiences around the world."
To view the "Real Lives. Real Runners." short films, including "Second Chances" visit: youtube.com/footlocker.
About Foot Locker: Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com, SIX:02.com, runnerspoint.com, and sidestep-shoes.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Twitter: @footlocker | Instagram: @footlocker | YouTube: youtube.com/footlocker |
About ASICS: Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic footwear, apparel and accessories. For more information, visit www.ASICS.com.
About MOFILM: MOFILM is the leading content creation community, connecting filmmakers and photographers from around the world with global brands to showcase talent and create innovative new ideas. MOFILM provides production grants, along with mentoring and advice throughout the entire creative process of their contests and direct commissions, from script to final edit, to ensure that the filmmakers have the best opportunity for their work to be used by that brand.