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Disney's New Movie Is a Beauty of a Beast --

Disney's New Movie Is a Beauty of a Beast --
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March 20

Beauty and the Beast is now owner of the seventh biggest opening weekend, and the only one of those that didn't hit theaters in May, June, or December.

Another interesting nugget is that Disney is now the studio behind six of the seven biggest domestic opening weekends.

The media giant has been able to tap into animated classics including Alice in Wonderland and The Jungle Book, cranking out movies with real actors and updated themes.

Turning full-length animated features into new live-action movies may not have the same obvious connection as a theme park's intellectual property, but it still works given Disney's merchandising opportunities.

Several new Beauty and the Beast products are rolling out in promotion of the new movie.

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