Golden State Warriors finalize NBA's most lucrative jersey patch ad deal
Along with new Nike designs, another new facet for jerseys this upcoming season will be advertising patches in the left shoulder.
Add the Golden State Warriors to the list of teams with a jersey ad deal, one of the biggest franchise's left that didn't have a patch.
Golden State agreed to a three-year deal with Japanese-based tech company Rakuten, worth approximately $60 million over the liftetime of the deal, reports Darren Rovell of ESPN.
Featuring patches that advertise a company on a jersey isn't a new concept, but this will be the first time the NBA is taking a dive into it.
We signed a big deal with an international player and, in turn, we've boosted the value of the NBA and the Warriors outside of North America," Warriors president Rick Welts said.