Sports / Pro Basketball

Warriors, Rakuten Agree to Reported $20 Million Per Year Jersey Sponsorship

Warriors, Rakuten Agree to Reported $20 Million Per Year Jersey Sponsorship
Cleveland Cavaliers - FC Barcelona - Golden State Warriors - Goodyear Tire And Rubber Company - Japan - National Basketball Association - NBA - Rakuten - San Francisco - Western Conference
September 12

Tony Dejak/Associated PressThe Golden State Warriors announced they came to terms on a three-year jersey sponsorship deal with Rakuten.GoldenStateWarriors @warriorsProud to welcome @rakutentoday to the #Warriors family! #WarriorsRakuten #StrengthInNumbers 14:05:45ESPN's Darren Rovell first reported the agreement, noting it is worth $20 million annually, making it the biggest NBA jersey sponsorship contract to date.“Rakuten is an innovative global leader that we knew would align well with our values and principles as an organization,” Warriors President and Chief Operating Officer Rick Welts said in the team release. “We have incredible fan support around the globe and this partnership is another way to not only continue to grow the Warriors brand globally, but also further connect with our fans in Japan, Asia and Europe.”Golden State's agreement with Rakuten is reportedly worth nearly double the one between the Cleveland Cavaliers and Goodyear, which is now the NBA's second most lucrative deal.Warriors chief marketing officer Chip Bowers told Rovell the following regarding the decision to ink a contract with Rakuten: "We actually had multiple finalists. This was not the biggest deal that we were offered. ... We saw an opportunity, given the visibility we were receiving. So we felt in order to grow our global vision, we had to be aligned with a global brand.

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